Emerging Mobile Service Innovation Markets: The Case of the Finnish Mobile TV Service Market
Finnland; Mobile Telekommunikation; Digitales Fernsehen; Innovation; Telekommunikationsdienst
DDC (Dewey Decimal Classification)
Wirtschaft - 330
Freie Stichwörter (deutsch)
Innovationsforschung; Hervortreten eines neuen Absatzmarktes; Mobile TV; Nachfrage der Innovation; Angebot der Innovation
Freie Stichwörter (englisch)
Innovation; New market emergence; Mobile TV; Innovation demand; Innovation supply
This study explores the emergence of mobile service innovation markets through a close investigation of the Mobile TV service market in Finland. The aim is to understand both the demand and supply factors that affect this phenomenon.
Review of the literature discusses innovation categorization, innovation process and theoretical models that address innovation demand and supply. The demand factors are derived from the Diffusion theory and Technology acceptance model and complemented by previous mobile industry studies. Supply factors are derived from the Industry evolution theory models within the evolutionary economics perspective: Dominant design model, Innovative gamble model, Increasing returns model, Complex product systems model and Coevolution model. They are complemented by innovation management research, strategy research, international business research and previous mobile industry studies.
The empirical study of the emerging Mobile TV service market in Finland was conducted as an abductive case study. An initial framework was formed based on the theoretical literature review and it was iterated and specified with the findings of the case study. The data was collected with semi-structured interviews and complemented with documents and an event. The principles of template analysis were used in data analysis and computer software was used for data coding.
As a result, a framework of innovation demand and supply factors that affect the emergence of mobile service innovation markets has been developed. The findings contribute to the bodies of adoption research and industry evolution research. The framework integrates key elements of those theories and adds new elements due to industry context specificity, and thus the study concludes that generic models need to be adjusted to industry conditions. Furthermore, the study brings insight to particularly the early phase of a market development before the sales take-off.
Boutellier, Roman (Prof. Dr.)
Hilb, Martin (Prof. Dr.)
Erweitertes Diss. Komitee
Link zu diesem Dokument