| Universität St. Gallen|
Corporate Social Responsibility from an Emerging Market Perspective: Evidences from the Indian Pharmaceutical Industry
Indien; Soziale Verantwortung; Unternehmensethik; Pharmazeutische Industrie
DDC (Dewey Decimal Classification)
Wirtschaft - 330
Freie Stichwörter (deutsch)
Freie Stichwörter (englisch)
India; sustainability; corporate social responsibility; CSR; pharmaceutical industry
Despite the proliferation of corporate social responsibility (CSR) related research in academic management literature, the numerous nuances of this multidisciplinary concept pose challenges in arriving at a clear conceptualization. Moreover, the greater part of academic CSR research focuses on evidences from developed western countries, largely overlooking the cues from developing economies. Therefore, the addition of CSR viewpoints from an emerging economy can contribute invaluable insights to the growing body of scholarly work in this realm. This dissertation addresses this research gap by exploring CSR from an Indian perspective.
This study has been aimed at determining what CSR denotes in the Indian setting from the pharmaceutical industry’s perspective. Four comparative case studies form the basis of the methodology, complemented with 40 supplementary interviews with top management personnel in other companies within the industry.
The results from the study clearly suggest that the Indian perspective of CSR differ quite significantly from the West. Three essential elements of the western conceptualization of CSR – stakeholder pressure, environmental concerns and integration into core business
are not prominently present in India. Instead, the Indian CSR perceptions and practices seem to stem from the Gandhian ideology of social trusteeship, which perceives big businesses (and their leaders) as social development agents. Therefore, it is apparent that
CSR in India is essentially corporate philanthropy. The companies primarily focus their CSR activities on their employees, followed by the employees’ families and subsequently followed by the community they live in. Activities range from healthcare, education,
human resources training to infrastructure development.
This finding adds to the debate of CSR conceptualization by highlighting the influence of the local culture and context. The results support the argument that the cultural heritage of corporate philanthropy and the current economic needs of social advancement shape
the CSR practices in India. The findings of this study thus call for sensitivity to CSR’s contextual idiosyncrasies in other regions as well, and opines against undifferentiated applications of western CSR concepts that ignore the local cultural context.
Chong, Li-Choy (Prof. Dr.)
Dyllick, Thomas (Prof. Dr.)
Erweitertes Diss. Komitee
Link zu diesem Dokument